At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication - from emergency services to healthcare, defence, and education sectors. By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives.

Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.

The role:

As Partnership Marketing Manager, you’ll sit at the intersection of our B2B partnerships and brand growth - turning our member partnerships into marketing engines that drive sign-ups and awareness across Australia. Reporting to our Head of Marketing, you’ll own the end-to-end marketing relationship with our B2B partner organisations and build integrated marketing plans that get the most out of them.

What you’ll do:

Partnership marketing & activation

• You’ll develop and run integrated marketing plans for our B2B frontline membership organisations and our retail partners, keeping campaigns insight-led and commercially focused

• Act as the main marketing contact for partner organisations, building relationships that unlock new opportunities

• Work closely with the B2B Sales team so marketing activity supports the wider commercial relationship, bringing partnerships to life with compelling offers, collateral and brand amplification

• Drive new member sign-ups through partnership-led campaigns, with clear KPIs and reporting against growth targets

Retail partner advertising

• You’ll lead the development of advertising opportunities with key retail partners, working with the Partnerships team to bring retailers to market

• Build go-to-market plans that maximise exposure for retail partners across our owned channels and beyond

• Drive brand awareness through retail partner campaigns, balancing partner objectives with our member-first approach

• Surface the most compelling retail offers and package them into B2B-ready marketing assets the Sales team can use with organisational partners across nursing, teaching and allied health

Planning & reporting

• Manage campaign planning, budgeting and post-campaign analysis for all partnership marketing activity

• Stay close to market trends and competitor activity to keep sharpening our partnership marketing approach

What we’re looking for

• 5+ years in a marketing role, with at least 2 years in a B2B, partnership or trade marketing capacity

• A track record of delivering integrated marketing campaigns that drive measurable growth

• Creativity. You'll concept bold & brave campaigns & activations

• Experience managing commercial relationships with external partners or retailers

• Exposure to member acquisition or performance marketing is a plus

• You're confident across digital, CRM (Braze), social and above-the-line channels, and comfortable managing multiple partners and campaigns at once

• You're a collaborative operator who works well across Partnerships, Product and Creative

What’s on offer

• A competitive base salary

• 24 days annual leave + birthday leave, moments that matter & volunteer leave

• $1,000 health insurance contribution + $1,000 personal development fund

• Paid parental leave, an EAP, and your own Blue Light Card

• Hybrid working — 3 days in our Sydney CBD office, 2 from home

If you want to build marketing partnerships that genuinely move the needle — and help Australia’s essential workers make their money go further — we’d love to hear from you.

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