At Blue Light Card, our mission is to support and celebrate those who serve communities with unwavering dedication - from emergency services to healthcare, defence, and education sectors. By offering exclusive benefits and discounts through partnerships with top brands, we aim to make a meaningful impact on their everyday lives.

Founded in the UK in 2008, we now have more than 6 million members globally. We launched in Australia in 2022 with the same commitment to supporting those who serve. This is an opportunity to be part of a team driving the next chapter of Blue Light Card’s journey, blending purpose with measurable commercial success.

We’re looking for a CRM Specialist to join our marketing team and own the technical execution of the campaigns that keep our members engaged, coming back, and feeling valued.

The role:

You’ll be in Braze every day - building canvases, writing Liquid, managing segmentation, and getting campaigns out the door across email, SMS, push, and in-app. You’ll work closely with our Lifecycle Marketing Manager to bring the member journey to life: translating strategy into personalised, well-timed communications that actually move the needle. This is a hands-on execution role inside a fast-moving, scale-up marketing team.

What you’ll do:

Campaign execution & platform management

• Build and deploy multi-channel campaigns in Braze — owning execution from brief to send across email, push, SMS, and in-app

• Manage the always-on BAU campaign calendar: promotions, seasonal sends, and automated lifecycle triggers

• Maintain workspace configuration, segmentation logic, data integrations, and SDK event catalogues

• Troubleshoot deliverability issues, suppression lists, and opt-out compliance

Optimisation & experimentation

• Run A/B and multivariate tests across messaging, timing, segmentation, and creative

• Use results to iterate on campaigns and targeting strategies - test, learn, improve

Data & reporting

• Own CRM reporting: campaign performance, member activity, journey metrics, and KPI tracking

• Surface insights for the broader team and use data to inform what we do next

What we’re looking for:

• At least 3+ years in CRM, lifecycle marketing, or retention marketing in a digital business - retail, e-commerce, or agency-side managing consumer brands all count

• Hands-on Braze experience - you’ve built in Canvas, written Liquid, and worked with API triggers (not just templates)

• Comfortable with HTML/CSS for email and familiar with JSON/API structures

• Commercially minded: you care about what your campaigns actually drive, not just open rates

• A self-starter with a builder’s mindset - comfortable with ambiguity and building from the ground up

What’s on offer:

• Competitive salary + company-wide bonus

• 24 days annual leave + your birthday off + volunteer & moments that matter leave

• $1,000 health insurance contribution, $1000 personal development fund, generous parental and fertility leave & your own BLC card

• Hybrid working - we work 3 days in our Sydney CBD office and favour outcomes over hours

If you want to make a real impact for Australia’s essential workers, and help build something that genuinely matters - we’d love to hear from you!